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Note to Home Sellers

Getting a home ready for the market is referred to as staging

It is important to remember that staging is a marketing tool that will ensure that your home or investment property stands out from the competition.

There are three factors that determine home values: location, price and condition. The first is predetermined; the second is set by the market, but only to some extent. Condition plays a critical role in pricing and is under the control of the homeowner. Getting a home ready for the market may involve a number of things including major and minor repairs, updates, depersonalizing, cleaning and decluttering. Getting a home ready for the market is referred to as staging. A seller should never ask if they should stage their home. Having a qualified stager is essential if you want to sell your property faster and for more money.
  • Only 10% of buyers can see a home's true potential. If your home isn't staged, only 1 out of every 10 viewers will be able to see beyond what is there and imagine how they would make it theirs!
  • It only takes 10-15 seconds for a buyer to form an impression about your house and decide whether or not they are interested. You only have one chance to make a good first impression.
When we live in our homes, we stop seeing how others perceive it. Like any product on the market, you need to present your home to potential buyers in its best light. Staging is an essential part of the marketing process. It is about changing a home into a house that will appeal to the largest target audience. Around the world product merchandising continues to be used by businesses in every industry regardless of product, price point or target market, to trigger buying impulses and get the best return on investment. Your home, when listed for sale, is no different. It is important to remember that staging is a marketing tool that will ensure that your home or investment property stands out from the competition.

The cost of staging a home is much less than the cost of an un-staged home sitting much too long on the market.

"The Real Estate Staging Association (RESA) study shows 97 homeowners had their property on the market on average of 181 days before they decided to stage. 181 days = 6 months!!!

Those same homes were staged and sold in 60 days on average after staging. This is 4 months, or 67% less time, on the market.

If you calculate the cost $2,100.00 X 6 months = $12,600.00 in expenses!"

Study done by the Real Estate Staging Association
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